In writing, the primary requirement of an opening is that the first few lines plunge the reader into the story instantly. The reader is hooked with the writing. But is it enough to keep them coming back again and again as you build your brand, your writing career?
I found myself contemplating how I am going to market myself as an author again after my encounter with this young woman. She swears it is more than selling a book. It is about selling ourselves to the reader. I tried to decide in my head how to approach the first few minutes with a stranger.
What should matter most in the first initial conversation I have with the new individual? Is it the few first lines spoke or the way I present myself before speaking. I’ve been told a strong, positive self-image is the best possible preparation for a successful introductory encounter.
What about once I get into the conversation? How important are the first words uttered? Should I focus on hooking them like I do in my writing with the first few lines? Like having a practiced opening dialogue in the back of my head or should I simply fly from the seat of my pants.
“You have to learn the rules of the game. And then you have to play better than anyone else.”– Albert Einstein Great advice Mr. Einstein but how do I know the rules of the game when I’ve never marketed myself.
I’m very visual. I’m guilty of noticing the individual’s appearance like for instance is the person relaxed or tense. Did they make eye contact when approaching? Did the person extend his hand for a handshake? What kind of grip? Did it linger or not?
So I try very hard to match the social cues so we remain on equal footing. I always note something the person is wearing and specifically comment about it. I’m not really comfortable with small talks like the weather or the day itself so I tend to focus on the purpose of our meeting whether it be networking or social connections and go directly to the purpose of our getting together. “Success means doing the best we can with what we have. – Zig Ziglar Thus far in life that has worked very well.
“For success, attitude is equally as important as ability.” – Harry F. Banks
But then my never ending mind went back and forth on… is the real hook in the introduction and the presentation or the conversation that follows. For me, both are important but I can never decide what has more value in the long run. I feel it is important to make the encounter memorable and connectable for the future with the minimalist of effort and time. Time is priceless to me and I would rather spend my time in pursuit of my passions than being a social butterfly but I do need my book to sell. I agree with Picasso that “Action is the foundational key to all success.”– Pablo Picasso
So as I was crocheting Round 33 and 34 on my Mandala I was trying to decide again how do I market myself better. I would love to hear your thoughts and how you approach marketing yourself.